From Steve Morris, Founder and CEO of Exit Realty International:
“The secret of achievement is not to let what you’re doing get to you before you get to it.”
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Have you ever calculated your Return on Investment (ROI) from the franchise fees that you pay as a real estate agent each year?
Take this challenge:
- Start by adding up all of the fees you pay in one year.
- Include franchise fees that come off the Gross Commission Income (GCI). For most franchise this ranges from 5%-10%.
- Include any local transaction fees that your current broker may charge.
- Include referral and relocation fees.
- Some companies charge a desk fee, technology fee or other junk fees. Include them also.
- Next, write down your profit or loss for the year. How much money did you make after all expenses were paid?
- Finally, calculate the ROI by dividing the profit by the total investment. ROI is expressed in terms of a percentage.
So how did you do? Look at your numbers and ask yourself, was it worth it to me to pay the franchise fees? Was it money well spent?
At Exit Realty, we pride ourselves on having the lowest franchise fees while still providing the greatest tools and training available in the industry.
If you are a broker, let’s compare your current franchise fees versus the tools and training that you are provided. If you are an agent, contact me today to do a comparison of your current ROI with what your potential ROI might be at Exit Realty and let’s find out if we can increase your ROI.
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Jae Kim is the latest top producing real estate broker to join the Exit family as a new franchisee.
Jae’s new office in Northeast Columbia, Exit Real Estate Solutions, will serve the entire Columbia, SC real estate market. The new office will be conveniently located in the Lake Carolina development.
Contact Jae Kim at 803-348-3052 or email at jk4homes@yahoo.com for more details.
About Jae Kim
Jae Kim is a Georgia Tech graduate in Mechanical Engineering. He worked for 12 years in distribution and manufacturing management with companies like Amazon.com, Target, Mobil Chemical, WR Grace, and QVC. He has extensive experience in the real estate industry from past purchases and sales (renovations, foreclosures, short sales, duplexes, quads, apartments, commercial property, resort land, etc…). He leverages his experiences to help his clients. He has strong experience in relocations, military transfers, & investments. He has been in 38 states (and counting) and has lived in Georgia, Alabama, Kentucky, South Carolina, and North Carolina after growing up in Florida. In 2009, Jae received the prestigious CRS designation, placing him in the top 4% of all real estate sales agents nationwide. In May 2009, EXIT Real Estate Solutions opened its doors to the public with Jae Kim as the Owner/Broker-in-Charge.
About Exit Realty of the Carolinas
Exit Realty is the fastest growing real estate franchise in the history of real estate. Exit Realty of the Carolinas is in the business of helping real estate brokers and agents achieve their financial dreams using Exit Realty’s proven business formula. For more information about how you can join the Exit team, either as an agent or an owner, contact Craig Augenstein, Regional Director, at 803-309-3060 or craigaugenstein@gmail.com.
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While other real estate brands struggle with massive debt, high franchise fees and decrease in services EXIT continues to Get, Keep and Grow agents.
Isn’t it time you checked out the Exit Formula?
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Realogy posts $259 million Q1 loss
Cost-cutting can’t keep pace with revenue decline
Inman News
BY INMAN NEWS, WEDNESDAY, MAY 13, 2009.
Realogy Corp. posted a $259 million net loss for the first three months of the year, despite cutting $310 million in costs and generating $101 million in additional commission income from new franchise sales.
Much of the loss — $144 million — was attributed to interest payments on the company’s massive debt. But Realogy also saw revenue fall $354 million compared to the same period a year ago, as both home sales and commissions from those sales dropped sharply.
At Realogy Franchise Group (RFG) — which includes the newly launched Better Homes and Gardens Real Estate brand, along with CENTURY 21, Coldwell Banker, The Corcoran Group, ERA, and Sotheby’s International Realty — transaction sides and average home sales price were both down 15 percent.
Transaction sides handled by RFG companies (in which agents represented either buyers or sellers), totaled 178,233 during the first three months of the year, down from 209,313 during the same period a year ago, Realogy said in a regulatory filing.
Read the entire article here.
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The 1970’s brought the first real estate franchise companies. Many agents still find themselves wondering how paying the high fees charged by some of the companies helps them in their local market. The 1980’s brought the desk fee model where ongoing fees are charged whether or not transactions are being completed. Next we saw the multi-level profit sharing model, which offered a possibility of profits with a variety of complicated formulas.
Just 9 years ago, EXIT Realty opened its doors in the U.S. Why are we growing so fast? EXIT Realty is a proven business model that offers the best training in the industry and offers the most generous income potential! The icing on the cake? EXIT offers new additional income streams and retirement security for you and your family.
Our mission is to establish the EXIT Realty system by selecting and qualifying the right brokers to effectively run EXIT Realty offices. Our system offers constant teaching, training and coaching, thus improving agent productivity and broker profitability. At EXIT Realty, we consider our AGENTS to be the assets of the corporation. Throughout the entire system our agents benefit from the finest training available in the industry.
EXIT Realty provides security, stability and direction for our agents while our brokers benefit from EXIT’s unparalleled advantage in the areas of recruiting, profitability and retention. EXIT does not charge desk fees or royalties to our agents. In addition, EXIT offers a third dimension in real estate.
EXIT associates can earn up to $10,000 per year, per agent sponsored into any EXIT office across North America, as well as retirement and beneficiary benefits.
In the last 9 years, EXIT Realty has paid over $150 MILLION in sponsoring bonuses to our associates across North America. Talk about a win/win for brokers and agents! All EXIT associates share the ability to earn over 100% without being nickel-and-dimed.
For 2009 and beyond, EXIT Realty is the WAY TO GROW!
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| EXIT Realty welcomes John Buchanan, formerly of Keller Williams® |
 John Buchanan, one of Houston’s top real estate professionals, joined EXIT Realty N.E. Houston in Humble.
“We’re excited to welcome John to EXIT Realty,” says A. Keith Hebert, Broker/Owner of the EXIT Realty Northeast Houston office at 3824 Atascocita Road, in the Kroger Shopping Center at the corner of Will Clayton & Atascocita Road. “EXIT Realty is growing and attracting top producing real estate agents like John each and every day.”
John brings 7 years of real estate experience to EXIT Realty in the greater Houston metropolitan area. He joins EXIT as Director, Relocation Division, and Director of Public Relations.
John was Rookie Of The Year with Keller Williams® in 2002, has been a Bronze Level recipient & Top Producer every year, was a member of the ALC, and was recognized by Keller Williams® as a Top Listing Agent and Top Units Producer for 2008.
“I’m very excited,” Buchanan said. “My clients and my friends in the real estate industry are supportive of this move and are excited for me, too. I can’t wait to get started at EXIT. I’m especially looking forward to organizing community events in my public relations role.”
EXIT Realty is growing across North America and provides sales associates with the opportunity to earn residual income over and above their own transactions and an enhanced retirement and beneficiary benefit; all of which have been unheard of in the real estate industry until now. |
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Bob McKinnon, Senior Regional Consultant, Exit Realty
Bob McKinnon is an experienced and mature business person and has been teaching sales and management for over 45 years. Bob has seen it all and is now a Senior Regional Consultant for Exit.
I have the the opportunity to talk to Bob at least once a week and have gained extremely valuble insight into the market, recruiting and sales.
I love working with Bob and I know you will enjoy his words below from Real Estate Industry Leaders. Read the article in full here.
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In a recent address to EXIT Realty Franchisees, Senior Regional Consultant, Bob McKinnon reflected on his 40+ years in the real estate business.
“I believe there have been three major innovations in real estate over the past 40 years,” said McKinnon. “The first happened in 1971 when CENTURY 21® introduced franchising. The second occurred in 1972/73 when RE/Max® introduced the 100% commission, desk fee plan. That innovation caused a shift in power from the broker to the agent. Weak management became apparent as they gave away the ship in an effort to keep productive agents who paid their bills.”
In the ensuing years, nothing fundamentally changed. How would the industry return a balance to that power shift? After all, the world needs better real estate offices, not just another real estate office. What if there was a way the broker and agent could get beyond an adversarial position to one of mutually vested interest and respect?
For Bob McKinnon, “The third major innovation to hit the real estate industry and the only one to address these issues is EXIT Realty.”
EXIT Realty Corp. USA made its mark in the U.S. in 1999 and in record time, EXIT has become the fastest growing full-service real estate franchisor in North America. The exclusive EXIT Formula is the reason for its phenomenal growth.
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EXIT Realty Industry Leadership, Why Exit?bob mckinnon, commission, exit, EXIT Associates, EXIT Formula, Exit Realty, exit realty system, Real estate broker, real estate industry, Real Estate Re-Invented, residuals, sponsoring
Article from RISMedia. You can read the entire article at RISMedia.com.
You can also listen to the interview here.
RISMEDIA, March 25, 2009-In a recent interview on the Real Estate Now Radio Show with Ric Giumenta of EXIT Realty First Choice, Tami Bonnell, president of the U.S. Organization of EXIT Realty Corp. International was optimistic about the real estate forecast:
“As president, part of my job is to pay attention to economic indicators, not just in the real estate industry but outside industries as well. I pay attention to economists across the country and other companies, but then I also go back and look at where the stats are for the National Association of Realtors®, which is the largest collected group of professionals representing the real estate industry.
There are some indicators with NAR® and with individual boards that we can follow too.
Starting with the economists, we’ve been tracking and staying in touch with them long before the markets shifted because real estate always goes through cycles. Everyone expects that overall, through the entire country, this economy will bottom out and start heading in an upward turn right around June or July.
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Vince Arcuri, #1 Agent Worldwide for 2008 at ERA just moved his business to EXIT! I blogged about Vince’s famous post last month.
Now that we have him on board Vince is free to speak his mind about “100% of Zero is Zero” and other topics that illustrate the relationship between broker and agent.
I have an excerpt below but you can read the entire post on Vince’s blog at http://www.HeadOfRealEstate.com.
Enjoy!
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Posted on March 20th, 2009 by admin
Only a week into my “Exit Experience” and I can see why so many others are joining. So many agents were focused on “my split” in the past few years and now most of them are gone from the business. I love to say 50% of $500,000 is $250,000 and 100% of ZERO is ZERO! I know with Exit, I can earn more than 100% and within a few weeks from now, I will be earning more than 100%. While other brands try and wash down the process, EXIT keeps it simple. Single level bonuses. Easy to track, easy to follow up with.
In this 2009 and most likely, 2010 market, the extra money in your pocket will help you to pay for all that additional marketing you must have (is your broker paying for your marketing or just collecting fees for having a roof over your head?) in place to sell your listings or attract qualified buyers. If you are a Realtor, when was the last time your company gave YOU a quality lead? I know of companies in Tampa where the General Manager is an Agent. His wife is an Agent and the Vice President of the Company is a Realtor as well as her husband. WHO gets the leads there, especially in this market? The brainwashed Agents there are kept in the dark and told to “hang on, big things are about to happen”….. and they swallow that hook year after year while the market constricts. Again, the “Good old boys” keep getting fed, while “Average Joe” keep paying franchise fees. If you are not in “the good old boy network” at your office, you need to ask yourself why you are paying huge franchise fees to a company that is not contributing one dime to your bottom line?
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Key Yessaad provided outstanding Blogging training to Exit Real Estates agents from all over the Carolinas last Thursday, March 19th.
Blogging in Real Estate requires thoughtful methodical focus on the needs of Home Buyers and Sellers and must be developed into a sustainable Strategy;
The Exit Realty Offices in Lexington, Chapin, Columbia, and West Columbia South Carolina held a training for their agents to drive this point and inspire them.
Real Estate Blogging Training
In attendance were Craig Augenstein, Tom Baldwin, Windi Brady, Luz Bouleris, Boyd Burks, Sallie Chester, Julie Davis, Ed Flowers,Evelyn Gibson, Sheila Hinson, Lisa Houle, Matt Houle, Dougal Kear, Brandon Liles, Bill McCarter, Carl McClure, Mike McVey, Ellyn Nester, Joe B. Nester, Joseph “JP” Piccinini, Sonia Roman, Cathie Saucier, Paul Saucier,Brooke Schlenker, Craig Summerall, and Retta Whitehead.
“Key, Thanks for a great training session yesterday! My To-Do list is a mile long but that feels good. It feels good to walk out of a training with a targeted list of actions that will get me noticed by Google and the other search engines, which in turn will get me noticed by my customers. I don’t know how you learned all this stuff. But I am glad you did and even more glad that you have a gift and passion fro training. Keep up the great work! Craig.” - Craig Augenstein, Exit Carolinas Regional Director - Attended Real Estate Blogging Strategy in Columbia SC Thursday March 19th.
“Key, thanks again for the outstanding training/information/guidance/and “kick in the pants” you provided yesterday, March 19 for the EXIT agents in the Columbia area. Your enthusiasm is tremendous and the knowledge agents now have will allow them to properly position themselves in their respective markets. We look forward to seeing you again in May!” - Craig Summerall, Broker/Owner Exit Real Estate Consultants, Lexington SC. Attended Real Estate Blogging Strategy in Columbia SC Thursday March 19th.
“Key, You did an amazing job teaching at the Carolina’s, you have found your calling and it shows! Tam – March 7, 2009.” Tami Bonnell, President U.S. Organization, Exit Realty. Event: Exit of The Carolinas Annual Awards in Charlotte NC, March 2009.
“Absolutely you deserve a testimonial, if for no other reason than the passion you exhibit for what you do. We all should be doing something in our life that reflects exhibits that passion. Our business would reflect it! You have found yours, congrats. As for the training, W-O-W I attended the class kicking and screaming thinking it was another technical jargon class that would once again go over my head and leave me with a migraine. Not true ! I got so much useful information that I have been wanting, (did not know the right question to ask) I came out and called my partner and just threw up all over him. Told him everything I’d heard. After I finally shut up, he asked if Doug was there, (our IT guy) I told him yes, he was so delighted and said we would get started as soon as he returned home. Ya think I confused him ? Also told him you would be returning and he’d have to attend the next training.
Thank you very much for simplifying the web. I know have a plan of action, one step at a time. Up then Out. I look forward to the next training.” - Carolyn Greene, Realtor, Exit Realty Upstate, Greenville SC. Attended Real Estate Web Strategy in Greenville SC, Friday March 20th.
“Today, five agents from our office participated in a training seminar focused on “Blog Strategy”. Key Yessaad, Real Estate Web Trainer, shared valuable information on how we can use blogging as a mechanism to drive Google to us and thereby help increase showings to our listings and drive buyers to our website! Key’s upbeat and energetic approach to training web strategy are invaluable tools that we can now-as is evident by this blog. Carl McClure, Cathie Saucier, Paul Saucier, Tom Baldwin and Brandon Liles are all agents based in Chapin, SC at EXIT Midlands Realty and can now begin to implement the tools gathered from today’s training. Thanks Key for another fantastic day!” - Brandon Liles, Broker/Owner Exit Midlands Realty, Chapin SC. Attended Real Estate Blogging Strategy in Columbia SC Thursday March 19th.
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